Today we’d like to introduce you to Casey Kell.
Casey, please share your story with us. How did you get to where you are today?
Growing up in Orange County, I had my eyes set on a coastal future as well as a bright one. It started with photography, which led to graphic design then video editing until I found myself at a small production company in Newport Beach and a degree in visual communications. Eventually, I made my way to Los Angeles but for different reasons than I had set out. While interviewing for a known production company, I ran into a talent manager who’s responsible for a few awesome acting careers. Being in the right place at the right time, a little bit of luck never hurt and it’s all about who you know is all very real!
After four crazy years in talent management, I decided to relocate to San Diego. Trading money for stress is a bad idea plus it means nothing if you don’t have time. San Diego is the place where time moves as fast as you want it to. I love to learn and always looking for the next challenge. While getting back to some of my favorite sports and hobbies that I had given up in LA, I fell into the medicinal cannabis industry, which is ironic because I am not a cannabis user. Equipped with the optimism and foresight that cannabis will soon be legal, I wanted to get involved. For the next three years, I went from delivering marijuana to assisting the owners in establishing a wholesale company for all the retail stores popping up.
This is also around the time that the term Bitcoin hit my virgin ears. I immediately had the bug. I did everything from read the white paper to research multiple alt coins, blockchain, invest, day trade, signup with multiple exchanges, etc. A few good investments plus a little bit of luck led to blogging about this alternative day-trading lifestyle. At first, it was meant to educate my peers about this new world of money and blockchain technology. It has now evolved into a writing position and a home-based business, which is a whole other story.
My most recent project where I am dedicating most of my time is Chapfloss. I am a lip balm feen. What I don’t have when I need it is floss. People with busy lifestyles, always on the go, eating out, etc. might need to floss before their next interaction or meeting. Flossing isn’t just a nightly routine, it’s “as needed” like blowing your nose. That’s where I came up with the idea of having both products in one convenient device. Everything from engineering, patenting, sampling, branding, manufacturing, etc. has been an amazing learning experience along with the obvious frustration that comes with an invention. I’m happy to say that I just launched chapfloss.com and already seeing sales.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The only thing school prepares you for is for the road to be “less bumpy”. Nothing new or worthwhile will be “smooth”. Even self-education, reading and watching every YouTube video out there will not suffice 100%. You need to go through the process first hand, fall and get up, backtrack and move forward, etc. It’s sort of like buying your first home. There will be things you and the inspector will miss. Now I know to always check the water pressure on every shower, perform a full run on the dishwashers, make sure all the shelving is secure, etc. These are the learning experiences that make life easier and “smoother”.
Alright – so let’s talk business. Tell us about Chapfloss – what should we know?
Chapfloss is what I am most excited about and proud of because I learned every step from inception to final product. I never thought I’d be able to call myself an “inventor,” but you never know where a person will end up or what they will achieve if they’re open-minded, optimistic and stubborn as hell. Chapfloss is the first-ever 2in1 lip balm & dental floss device. It worked for the clock radio, swiss army knife and Swiffer. Why not Chapfloss?
Especially when it is combining two items, “most” people use on a regular basis. Chapfloss has 3.5g of an all-natural coconut oil lip balm and 15m of strong, silky, minty floss. What sets Chapfloss apart is that there is no direct competition and will make a great fit for hotels, cruise ships, dental offices, swag and retail stores.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My Family and my fiance. Having supportive parents means a lot to me. It was the extra freedom I needed to be creative. My fiance is an IP attorney. She has always been supportive, as well as very useful. If it wasn’t for her, I’m not sure if I would have taken the necessary and preliminary steps towards making that “green light” decision. Having owned her own SUP business in New Zealand, she’s been insightful every day.
Like he has always said, in this day and age, a second job may not be the answer one is looking for. Why would anyone want two bosses when one can leverage the online sales of two billion people? 2.2 billion people expected to be shopping and using online services in 2021. There is a way to leverage those numbers, help people and make a living all at the same time.
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