5 Step Process for Affiliate Blogging in a Small Niche

5 Step Process for Affiliate Blogging in a Small Niche


When you read about affiliate blogging practices or check out the most successful affiliate marketing blogs, you’ll notice that many of them focus on primary concepts such as inbound marketing, SEO (search engine optimization), and growth. If you’re an affiliate of a software company, for example, leveraging those concepts before others can work extremely well. However, if you want to engage in affiliate blogging for a small niche (which is, in some ways, easier), you’ll have to pay specific mind to:

● Your niche’s culture and how people in your niche define themselves: people can spot inauthentic niche content easily

● Social media engagement: responsiveness is crucial

● Cultural changes, nuances, and shifts within your niche: speak the right language or you’ll lose trust

In a small niche, small numbers and slow growth can be okay. It’s better to have 1,000 people reading your blog each week if it leads to $1,000 of affiliate revenue (compared to 10,000 readers and $500 of revenue).

Here is an example of a successful Amazon niche.


Why Become a Small Niche Affiliate Blogger?

Affiliate blogging can be quite a grind. Unless you’re hiring someone else to create content for you, you’re pumping out tons of engaging, SEO-rich blog posts on topics you might not enjoy (though the affiliate payout is good).

As a small niche affiliate blogger, you’re ideally blogging about something you love. Wealthy Affiliate has a tremendous community of people willing to help you get started. Here’s a five step process to determine and evaluate that niche—and launch your blog in it.


1. Find Your Niche

Choose something you’re passionate about. For this example, we’ll look at miniature tabletop gaming, a hobby which has seen immense growth due to Dungeon & Dragons’ appearance in Netflix’s Stranger Things.

As an expert in miniatures gaming, you’ve experienced how you used to have to go to a hobby shop to buy supplies for this hobby—but now they’re becoming available in mainstream stores like Barnes & Noble. You’re also aware that you’ve seen more blogs about it, and you know people watch Critical Role and listen to podcast playthroughs of games. There’s also a lot of content out there about new audiences in the game, such as women.

This presents a nice opportunity for you, but you know there are already tons of blogs out there on Dungeons & Dragons. It’d be hard to compete with those, and your keyword research reveals the same.


2. Narrow Your Sub-Niches

You could go in a few directions as you narrow down your niche to see just how narrow you should go. All of this should involve checking out the available content in your niche and doing keyword research. At a glance, you can tell that the top performers on D&D content have swanky blogs, affiliate content, and probably pay a full team of writers to produce content for them.

But what about those sub-audiences we talked about? There are fewer blogs out there focusing on even narrower topics, like D&D for families, kids and school; D&D for the LBGTQIA+ community, etc. If you play games with your kids, maybe that first topic would work really well for you.

You can also keep looking. You know that Dungeons & Dragons isn’t the only game in town. Historical miniature wargaming, for example, is quite niche. Everyone’s familiar with Dungeons & Dragons and Warhammer, but some gaming communities prefer super specific niches. Historical miniature war gaming enthusiasts might focus on different eras:

● World War II

● Age of Piracy

● American Civil War

Upon further investigation, you’ll find that many of these topics lead to old websites that are poorly updated, but you know from your own experience in the hobby (as well as search data you’re looking at) that this hobby is growing.


3. Focus on Engagement

As a bonus, if you’re deeply involved in a hobby, you are probably already deeply engaged. As a miniature wargamer, you already know people on forums; you know what websites they go to and you even play a local game every week. This eliminates a lot of the research you would have had to do in a random niche.

Throughout your blogging journey, you’ll have to continue to engage your community in an ethical and transparent way. We recommend telling your friends what you’re doing and why.


4. Pursue and Establish Strategic (and Nontraditional) Affiliate Partnerships

If you’re an established affiliate marketer or reading about how to become one, you’ve probably read about signing up as an affiliate on CJ Affiliate, Amazon Affiliates, and similar platforms. While these platforms are useful, a tight niche with an engaged audience will benefit from niche retailers.

Affiliate partnership

Unlike large affiliate sites, some niche retailers don’t even have affiliates or an affiliate policy. This means that you’ll have to take the initiative: inquire with niche retailers, write up a contract, and help them implement it. (The easiest way to do this usually involves giving you the ability to provide a discount code to your audience, which signals the retailer of your referral with the sale).

If you’re already deeply involved in your niche, you’ll know what kind of retailers you want to contact regarding affiliation. Going back to our historical miniature gaming example, as a participant in that community, you’ll know the trustworthy retailers, and you can approach them for affiliate arrangements.


5. Maintain Your Reputation and Expand

Once you’ve launched your blog and shared it with your community, you’ll need to maintain a personal presence and a reputation. Follow the Federal Trade Commission (FTC) guidelines if you’re blogging in the United States, choose affiliates with positive reputations, and stay on top of the feedback you get.

After some time, more affiliates may come to you. You can also supplement with Amazon Affiliates as you grow, pointing hobbyists to commonly needed products miniature wargamers use, like lazy susans, plastic clipper tools, artist station tables, and tablecloths.

Once you’ve grown, don’t forget to research (and revisit) more ultra niche topics and expand using the methods that worked for you. Interlink those topics to demonstrate authentic relevance and increase SEO.

Motivation Niche

Motivation Niche

9 thoughts on “5 Step Process for Affiliate Blogging in a Small Niche

  1. Hello Casey
    This is a well thought out piece of writing dealing with online business in a small Niche for affiliate marketing.

    Niche Marketing is big business and if you can corner the market with your own take on whatever that Niche is then you are on a winner.
    You also outline some good points a niche marketer should take note of.

    Mainly – speak the right language or you’ll lose trust.
    Trust is everything when you’re trying to build a reputation online simply because there are so many scams out there that people are naturally wary of anything that doesn’t speak to them as someone who doesn’t know what they’re talking about and just want their money.

    You also speak of engagement which as far as I’m concerned is crucial to success.
    Of course with all those Social Media sites now a days its not a problem to get an online presence on them. At the end of the day though you have to have that emotional contact with people as well as show them the benefits of whatever it is you’re promoting or selling.

    I wish you success in whatever you do Casey.
    Robert Allan

    1. Hi Robert,

      Great input! I completely agree with building trust. It’s a difficult task. One reason why I implement my Instagram into the site. So that the public can see I am real person (not an association or club) and online businesses can be wildly successful.

      Best of luck!

  2. I totally agree with these 5 steps and love the idea of creating a small niche website. Right now I have an authority site and it does require a lot of writing and daily engagement. The idea of focussing on a sub-niche is a great one and I think utilizing and applying these 5 steps is a great thing for me to try. Finding your niche, I believe, is one of the most important steps of them all. Once you establish that, you can go in a focussed direction. Great post.

    1. Thanks Ralph. And congrats on your authority site. Going a step further with a sub-niche definitely helps with focus & direction. I’m glad I can be of some assistance. Cheers

  3. I do believe I have a smaller niche so your tips come at an ideal time! I hear that social media is big to reach your audience. Would you recommend sticking with trying to get engagement naturally by posting on social media everyday or would you also recommend things like Facebook Ads? I’m fairly new and I would love to hear of the most effecive way to grow my audience as fast as possible. Thanks.

    1. Hi Reyhana, I’m glad you found this post then. Motivation Niche doesn’t even have a FB page yet. I’m not sure if I will go that route. I have been using SEO along with Instagram engagement + IG Ads AND Google Ads. IG is very easy to run. Google Ads takes a little time to master. Some trail and error is probably needed after you find out how much time people spend on your site or page via Google analytics. What kind of leads that ad brings in, if they convert, etc. Eventually, you’ll create a great ad that brings in your targeted audience that are seriously interested. Best of luck. LMK If you have any more questions.

  4. Yes, it’s always easy to compete if we can narrow down our niche. People always misunderstand and go after the vast niche due to which they never beat the competition. However, if we choose a small niche, we can make more benefit. Completely agree with your post.

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