SEO = Search Engine Optimization.
In a nutshell, SEO means structuring your blog or article together in a way that plays nicely with Google, Bing, etc. If you have ever seen the movie Moneyball, it’s like that but with words and phrases. There is a winning strategy in there somewhere no matter what subject.
There are certain ways you can structure a sentence or a phrase and particular words you can use that the world is searching for.
Take this article for instance. The title is “How To Use Keywords in SEO.” Let’s plug this key phrase into Jaaxy, my keyword popularity tool. (More about Jaaxy Here.)
- As you can see, the SEO score came back great.
- The QSR (number of competing websites that show up with this exact phrase) is low. Basically meaning little competition.
- The traffic or number of visits my site will attract is good.
- And the average number of visits my site will have in a month is awesome.
Also, if you notice to the right, Jaaxy will automatically give you other ideas for keywords. You can spend as much time as you want researching what the world is searching for within your niche. In addition, Jaaxy lets you know which domains are available regarding your keywords if you’re looking to set up a website. And if you are looking to build a fresh site, please take a peek here. Trust me.
Why are keywords important in research?
Search engines have sophisticated algorithms for analyzing keywords that the public search for. These algorithms match the user with the content that will best answer their questions.
Look at the heading just above. Now, given what you learned so far, take a look below and see if you can figure out why I used those exact words.
- My original key phrase has way too much competition. There are 220 other websites with that exact same phrase.
- Jaaxy automatically spits out similar phrases.
- The second option has very little competition and great average traffic with a score of 95! I’ll take that one please!
Writing to the internet is like writing in a journal with a pen in one hand and a calculator in the other. There are small calculations that need to me made in order for you to be seen.
For example: If You’re selling football jerseys, I wouldn’t name your site or blog “Football Jerseys for Sale.” You will end up on page 48 of Google and die a slow death. Do your research to see what the people want. Break it down more and explain how you offer “Premium Children’s Football Jerseys” or “Gridiron Wear” or “Genuine Football Gear.” Get creative and see what comes back.
If you have any questions, feel free to give me a shout.
-Casey
